Is Auger the Next Big Thing in Supply Chain - or Just Another VC Mirage? (extended)

$100 Million Later and Still No Product — Why the AI Hype Train in Supply Chain Tech Needs a Serious Audit

and

Jun 25, 2025

∙ Paid

In the complex, ever-evolving world of global supply chains, technology holds immense promise. Yet, despite decades of advancements, many companies still grapple with disjointed systems, poor data quality, and operational inefficiencies that cost time and money. Indeed, it's noted that a "shocking amount of supply chain still runs on Excel". This reliance on outdated tools for critical functions highlights a persistent problem that tech visionaries aim to solve.

This post is for paid subscribers

A guest post by

Max Henry

Executive Director of the Global Supply Chain Council (GSCC), a leading professional organization focused on supply chain, procurement and logistics 🚚 gscc.co