The Chain

The Chain

Supply Chain Leaders Are Done Waiting for Perfect AI. They’re Building It Now

Executives are moving past hype to create real competitive advantage through intentional technology, human trust, and ecosystem collaboration.

Global Supply Chain Council and Brittney Jones
Feb 12, 2026
∙ Paid

The gap between supply chain leaders is widening. Some companies are deploying artificial intelligence to actively manage logistics decisions, participate in bidding negotiations, and flag performance problems before they cascade. Others are still waiting for perfect data and fully formed solutions.

The difference isn’t access to technology. Most compani…

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Brittney Jones
Brittney Jones is a seasoned supply chain expert with extensive experience in operations, cost optimization, and digital transformation. She has a background in logistics strategy and procurement around the world.
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